Priority Notification List Email

The text of the other email I sent today follows:

"Hi ,

You’re getting this email from me because you have at some point clicked a link requesting to be added to the Priority Notification List for something new that I’ve had in mind for some time and am now launching in January.

So, this is to confirm that you are on the list.

And let me tell you, you should be glad you are.

You’re obviously one of the smart lawyers who gets it and realises that to grow your practice you’ve got to do things differently. Like actually view your practice like a business, market it and grow it into something that provides you with what you what you want from your life.

Own a business, not a job.

Does that sound like something that might be of interest to you?

Well then you’re in the right place.

Because what I have planned for January is exactly what you are looking for.

Now, let me share something very personal with you: a number of years ago I found myself in the very situation you are in now. I had an interest in all of this, or at least I knew I wanted things to be better, indeed I knew I wanted to be better, but I just didn’t know how exactly. In truth I didn’t even know what I didn’t know.

We can’t, that’s the problem.

And then I came across something like what I have planned for January. I say like because it taught me a great deal, but it was in a different industry completely and therefore required me to adapt everything that I saw there for what we do in our profession and of course I had to re-engineer everything to fit with all of the regulatory issues we face. Whereas what I have planned is tailored specifically for the savvier Irish solicitor; made just for you .

And what I came across changed my life, it opened my eyes to a whole new world of opportunity and planted the seeds for everything that has happened to me in the meantime. Now, don’t get me wrong, it didn’t involve magic beans, I had to do lots of work, learn lots of new things, get very uncomfortably outside of my comfort zone, but it was the start of everything and it was the catalyst to my progress.

And I first became involved following a launch just like what I have planned for January and I’ve been involved in it ever since, which is now going on for over 5 years.

But here’s the thing:

When that opportunity was first offered to me, I was made a very special offer just like I have planned for you for January.

But I hesitated and I didn’t take it at the time.

Later, I realised that it was exactly what I had been waiting for and I ended up deciding to take the plunge. But when I did, it was too late, the initial special offer was gone and I’ve been paying the difference ever since.

Over the intervening years the difference in cost as a result of my delay has been substantial.

Now, don’t get me wrong, I’ve been more than happy to pay that cost as the value that I’ve derived has far exceeded what I have invested. But still, if I’d been decisive at the time and gone for what I knew was right for me when it was offered to me, I’d have saved a bundle and would be saving long into the future.

So, my message to you , is simple: don’t be like me.

You being on this Priority Notification List means that I am going to make you an insanely special offer that will be available to you exclusively before we officially launch. If it’s right for you, go for it when you see it.

We will be launching on 12th January 2017. But because you’re on this list, you will get notification of a very special and exclusive pre-launch offer from 5th January which will only remain available up to the date we launch.

If you’re on my regular daily email list, you’ll get one more from me tomorrow before we break up. If not, I’ll take this opportunity to wish you a very Happy Christmas and a Prosperous New Year.

And, as far as the latter goes, make sure to keep your eyes peeled for 5th January. I’m very excited about what we have in store for you.

I think you will be too.

All the best,


Now, if having read that, you'd like to get on the list, just go back to the email I sent you this morning and click that link.

You'll kick yourself to miss this.