I’m a practising solicitor just like you who has been working in the trenches of a small law firm for twenty years, mostly at close quarters in hand-to-hand fighting.

In recent years I have become consumed with marketing and business development for solicitors and this book draws together my study and experience in that area for your benefit.

While the only important measure of any of this are the results it has produced under the bonnet in a real life law firm, there have been some more externally visible successes too. One of these came when our firm’s website which was designed entirely along the principles outlined for you here won Legal Website of the Year at the Irish Law Awards 2014. Another was when I was shortlisted as one of four Marketers of the Year at Ben Glass’s Great Legal Marketing Summit 2014 in Arlington, Virginia, where I was asked to present the results of our success to over 350 lawyers from all across the USA, Canada and the rest of the world.

The reason I wrote this book is that I passionately believe in a better and brighter future for solicitors in private practice in small and medium sized law firms. That is why I have shared the benefit of my research and experience with you.

Flor McCarthy Solicitor